Drinking from a fire hose
Ok, I admit the idea of blogging for better business and client communications makes perfect sense. Two issues continually arise: (1) Where do people find the time to keep these things up to date? And (2) What is the least-confusing template for a blog format?
I spend a lot of time in the cyberworld, updating the company web site, researching information, following industry links, and the like. The structure of many blog sites is confusing — more links and sublinks and pages and friends lists and outside URLs than I care about. And I’m sure clients don’t want to spend the day just trying to figure out where to find the answer to an aviation related question, either. Few pass my “grandma test.” That is, if grandma couldn’t figure it out, it’s too complex for most needs.
Which is a long answer to why the Paragon Air Adventures LLC blog site isn’t more active. I’m working on it. By the way: If you’re involved in general aviation and would like authoring privileges to this site, drop me an email to start the registraiton process.